Bait and Switch: Bait and switch is a tactic sellers use to get you to buy an upgrade of the original product on sale. A store will advertise a product for a low price with no intention of selling it. When you show up they will tell you how bad the advertised item is, and how the more expensive item is much better. Sale Items are gone when I get there: Stores are required to have enough of an advertised item in stock to meet a reasonable customer demand.
Having just a few of a popular item may indicate the store used the advertisement to get you to come to the store and never intended to honor the sales price.
Report stores that are constantly out of sale items. Stores do not have to issue rain checks. Usually a store will give you a rain check to build good customer relations. However, rain checks can also be a gimmick to get you to visit their store again.
Sometimes, you end up visiting the store several times before you can use your rain check. How many can I buy? Stores cannot limit how many of an advertised item you can buy unless the advertisement clearly states the limit. Pictures: If the advertisement contains a picture, it must be a reasonable representation of the item on sale. Can I Buy Just One? The advertisement must tell you if you have to buy something in package quantities to get the discount. Otherwise you can buy the item individually.
The advertisement must clearly tell you how many are in the package and the total package cost. New or Used? The advertisement must tell you if the item is refurbished or used. Businesses may offer a guarantee or warranty for their services that does not specify a remedy and then decline to provide any relief to consumers. Contract law typically requires certainty in terms for a contract to be enforceable, so laws regulating deceptive and false advertising must fill in the gap.
The FTC also enforces false advertising laws on behalf of consumers. States have their own laws regulating false advertising and other deceptive trade practices. CA Bus. Last reviewed October Consumer Protection Contents. Deceptive Description A common form of false advertising involves deceptive or misleading product descriptions, particularly claims that a product has certain features or benefits that it does not, or that it is of a higher quality than it actually is.
Deceptive Pricing Another common false advertising scheme involves hidden fees or surcharges, which can cause the final price paid by a consumer to be substantially higher than the advertised price.
Deceptive Measurements or Quantities Advertisers might mislead consumers by using a different standard of measurement, making a product seem larger or smaller than it actually is. Deceptive Guarantee or Warranty Businesses may offer a guarantee or warranty for their services that does not specify a remedy and then decline to provide any relief to consumers. Consumer Protection. Deceptive Practices and Fraud Against Consumers. Auto Dealer Fraud. Securities Fraud. Credit Card Fraud.
Some advertisements or sales material may compare products or services to others on the market. These comparisons may relate to factors such as price, quality, range or volume. Comparative advertising can be misleading if the comparison is inaccurate or does not appropriately compare products. Bait advertising takes place when an advertisement promotes certain usually 'sale' prices on products that are not available or available only in very limited quantities.
It is not misleading if the business is upfront in a highly visible, clear and specific manner about the particular product 'on sale' being in short supply or on sale for a limited time. Environmental claims may appear on small household products such as nappies, toilet paper, cleaners and detergents through to major white goods and appliances. They may include statements about environmental sustainability, recycling, energy and water efficiency or impact on animals and the natural environment, for example 'green', 'environmentally safe' or 'fully recycled'.
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