Agency models. Agency performance. Awards case studies. Brand purpose. Brand safety. Brand strategy. Business of media. Creative Works. Diversity and inclusion. Future of TV. Influencer marketing.
Media planning and buying. Mental health. Mergers and acquisitions. New business. Social media. So You Want My Job. The future of work. The Making Of Overall, we felt that blocking third-party cookies outright without viable alternatives for the ecosystem was irresponsible, and even harmful, to the free and open web we all enjoy.
Google prints money with its de facto monopoly on monetizing the open web through ads and is therefore incentivized to keep it going.
A cookie can be deleted, but the way your particular computer processes a milliseconds-long snippet of audio is much harder to change though Brave has an innovative solution called Farbling. Google is hoping that ad tech companies will adopt FLoC as an alternative.
Instead of trying to build a metaphorical privacy wall that blocks all forms of ad targeting, Google plans on building a Privacy Sandbox inside Chrome. Within that sandbox, websites can still legitimately request to know certain details about your browser as they need. A game streaming site could ask to know if your browser supports a game controller, for example.
Websites can have just a little identifying information, as a treat. FLoC will be part of that privacy sandbox and further should protect your identity by only associating you with a cohort if that cohort is sufficiently large.
Chrome will also change what FLoC cohort your browser is associated with on a regular basis, say once a week or so. But whether FLoC is actually anonymous is very much up for debate.
But as Cyphers points out, that algorithm will inevitably create cohorts that could be incredibly dangerous — say, a group of people who have visited sites about getting out of domestic abuse situations.
Could FLoC become just another data point for fingerprinters? One more thing: FLoC is a very convenient way for the websites you visit to know enough about you to target relevant ads, which means that FLoC is a very convenient way for websites to know things about you.
If you look at that list of countries, you might notice that something stands out: none of them are in the EU, where GDPR regulations are in effect. Under normal circumstances, a newly proposed web technology wends its way through mailing lists and W3C conference room debates.
It gets supported by the browser vendor that championed it and then, if its lucky, other browsers. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. By choosing I Accept , you consent to our use of cookies and other tracking technologies.
Reddit Pocket Flipboard Email. Google Search will still make the company lots of money, cookie ban or no. Next Up on Open Sourced. The Latest on Vox.
Why movies tilt the camera like this By Marie Cascione. Soul food and the stories it tells about America By Jamil Smith. The Taliban, explained By Sam Ellis. Facebook is quietly buying up the metaverse By Peter Kafka. Sign up for the newsletter Sign up for The Weeds Get our essential policy newsletter delivered Fridays.
Thanks for signing up!
0コメント