The film, about a birthday party that spins out of control, was released online in September through iTunes and other Web video retailers, and got a limited theatrical run. Lionsgate is tapping popular YouTube talent to make eight to 10 feature-length movies a year, and three to five episodic shows. Lionsgate is one of many traditional media companies trying to take advantage of the clout that YouTube power players wield with millennials.
Warner Bros. But, so far, no studio has yet cracked the code of how to turn YouTube icons into full-fledged film and television stars and producers. Riley analyst Eric Wold, of the Lionsgate initiative. But while there have been some breakout mainstream successes in horror cinema, other genres like comedy have proved more difficult to transition from the smartphone screen to the silver screen.
Traditional TV has been a challenge for YouTubers as well. The cable network E! Lionsgate is investing in YouTube stars as its stock is under pressure thanks to a perceived paucity of new franchises from its core movie business. However, it had a recent No. However, they can generate a significant return on investment. With their large followings, YouTube stars can give studios a big marketing advantage.
Talent agent and WME partner Chris Jacquemin, who works with online stars including Helbig, says the movies can generate revenue four to 10 times their production budgets. Movies featuring digital pioneers typically do most of their business through online portals including iTunes, Amazon, Google Play and standalone sites.
Lionsgate would not disclose financial results for its YouTube movies, but the studio hopes the investment will become profitable next year and eventually produce a project that is good enough for release in theaters. Much depends on what ideas the studio develops with personalities like Helbig, who is working with Gilbert and Lionsgate to develop more comedies.
Helbig got her start in uploading video diaries about her house-sitting experience in South Orange, New Jersey. It was released in 50 countries overall. See the most-read stories in Entertainment this hour ». I think I could read it a few more times and continue to learn something new. You decided to stop being vegan. Oh wow. I was so scared to reveal my departure from that lifestyle.
I think my subscribers were able to see the fear in my eyes and the honest explanation for the change. I feel much healthier now. My mental state became fairly warped during the third year of my veganism. That being said, I am still a huge advocate of a plant-based lifestyle.
Do you have anything to say to people who want to take a gap year s but are afraid that they would miss out a year of productive working experience?
Shift the mentality. Your major is graphic design. What is your plan after art school? I have two ideas at the moment. My psychiatrist Dr. Cohen, I think she is a genius and an absolute rock star. I hope to be half the woman she is. My future self. I have huge ideas for who I hope to become. Whenever I fantasize about my future self, I become instantly motivated and inspired.
Strong independent females working to leave an impact. Load More. Search in Shop Search Editorial. Remember me. Not registered? Register now. Forgot password? Reset it here. Date of Birth. Have an account?
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